CableFAX: The Magazine presents its annual salute to cable's best marketing and PR.
CableFAX: The Magazine's CableFAXIES Awards shouldn't be thought of as a way to pay tribute to an adjunct of the cable business, or an opportunity to recognize work that supports the somehow more tangible, essential, revenue-producing products wheeled out by cable operators and content producers. The CableFAXIES honor bread-and-butter business practices that just happen to be creative, but the emphasis is on business. A TV show will not be seen unless it is properly sold to affiliates, viewers and the media. A cable subscription will not be bought if the operator's marketing, public relations and community involvement efforts are not better than those hatched by satellite distributors and the telcos. This is business, plain and simple. As marketers and PR professionals know all too well, when a TV show tanks or cable subscribers churn, the marketing of the product often gets the blame. When a show's a hit or triple-play subscription sales are up, well, that's because the network's programming executives are risk-taking geniuses, or the operator's chief technical officer had some brainstorm in the wee small hours about optimizing broadband throughput.
We're here to rectify that imbalance by saluting cable's outstanding communications initiatives and programs. On the following pages you will read about the winners of this year's CableFAXIES in more than 20 marketing and public relations and public affairs categories, as well as the worthy honorable mentions in each category. The winners and honorable mentions were selected by the staff at CableFAX: The Magazine along with a panel of outside judges.
OK, we admit that good communications is more than just good business — it's good show business. Considering the sector we work in, the bar for communications efforts is quite a bit higher than it might be for, say, the dental care industry. So it's good show business that we're really honoring. With that in mind, we hope you enjoy the show.
Help CableFAX: The Magazine decide by nominating the executives you think should be included in our annual list of the Most Powerful Women in Cable. We will rank the top 50 most powerful women, and run a list of the second 50, in the November issue of CableFAX: The Magazine. Nominations are open to all cable operators, programmers, vendors and trade associations. Click here for nomination form. Deadline for nominations: Sept. 8.
• • •
CABLEFAX: THE MAGAZINE
THE 100 POWER LIST It's time to get in your nominations for the CableFAX 100, version 2008. Nominate here. Deadline for nominations: Sept. 8.
Cable's stars turned out for the first annual CableFAX 100 luncheon at New York's Grand Hyatt last December. Catch Mad Men's Jon Hamm, Cash Cab's Ben Bailey as well as Sundance Channel's Larry Aidem and Cable Pioneer Bill Bresnan and others in our video from the wintertime event.
Who are cable's most powerful women executives?
Help CableFAX: The Magazine decide by nominating the executives you think should be included in our annual list of the Most Powerful Women in Cable. We will rank the top 50 most powerful women, and run a list of the second 50, in the November issue of CableFAX: The Magazine. Nominations are open to all cable operators, programmers, vendors and trade associations. Click here for nomination form. Deadline for nominations: Sept. 8.
CableFAX announces the launch of CableFAX Content Business, an online premium service featuring proprietary coverage of cable content, ratings, programming and advertising trends, new technologies and distribution channels.
Get a trial subscription to Content Business here. Read the press release.
CABLEFAX DAILY
